How to Have the Most Successful Open House

How to Have the Most Successful Open House

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Putting your house on the market can be nerve-wracking. For most of us, we have a certain amount of time in which we need to sell. Even if you have an open timeframe, every week your house doesn’t garner interest is money lost. If you want to sell, you have to get bodies through the door. An open house is a great way to do just that.

Of course, you can’t just throw an “Open House” sign in your yard on a Sunday and expect offers. There is a lot of work that goes into throwing a successful open house. From improving curb appeal to advertising, here are the steps you have to take.

 

Improving Curb Appeal

The term “curb appeal” refers to the first impression your house makes for potential home buyers. If your house doesn’t make that great first impression, there is a good chance that people won’t care to look inside at what more it has to offer. Owners of a house in total disrepair should put in the time and money to redo the lawn, power-wash grime from the sidings and driveway, and repaint over chipped or discolored exteriors. However, for most homeowners, improved curb appeal only takes a few cost-effective DIY projects:

 

  • Paint the front door. A gallon of exterior paint only costs about $30, and a bright new color can help your home stand out. Check out these ideas for creative front-door colors to get inspiration.

  • Touch up the paint on your shutters and trim if chipped or worn.

  • If your mailbox is old, rusted, and banged up, you can replace it with a new one for as little as $20, and the project only takes about an hour to complete.

  • Update your house numbers. Make sure they are bold and visible from the street.

  • Remove excess lawn ornaments and decorations. Creating a more neutral look will appeal to a wider audience.

  • Planting a tree doesn’t just improve your home’s curb appeal, it can even add to your home’s value.

  • Replace your home’s exterior lighting. Include curb photos of your home at twilight to showcase front-yard lighting in print and online advertisements.

  • Install flower boxes to add color and character to your front yard.


Advertising Your Open House

Now that you’ve taken care of your home’s curb appeal, you need to be sure it is seen. Advertising and garnering interest in your open house is a key to its success. While your real estate agent hopefully has a developed system that gets the word out, it doesn’t hurt to go above and beyond. You can also incorporate the following advertising techniques:

 

  • Print an ad in the local newspapers. Not only will you reach people who still look at the real estate section of the paper, but most publications also back up their ads with online versions to reach an even greater audience.

  • Post flyers in supermarkets, community centers, and college-campus bulletin boards.

  • Visit local apartment complexes and ask if you can post flyers for people interested in buying a home. Tell complex managers you can, in turn, offer their contact information at your open house.

  • Create a webpage for your home with updated images, details, and contact information.

  • Use social media to create an open house event, and employ marketing tools to reach the right audiences.

  • Advertise your open house on free sites like Craigslist.

 

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An open house is a great way to create interest in your home. Whenever you are trying to sell a property, the first impression is crucial. Working on your home’s curb appeal will get more people through the door. Thoroughly advertising your property and open house will significantly increase your chances of getting an offer.

Suzie Wilson is an interior designer with more than 20 years experience. What started as a hobby (and often, a favor to friends) turned into a passion for creating soothing spaces in homes of every size and style. While her goal always includes making homes look beautiful, her true focus is on fashioning them into serene, stress-free environments that inspire tranquility in all who enter. The Ultimate Guide to Prepping Your Home for an Open House is filled with tips, tricks and other advice based on Suzie’s years of experience in interior home design that will set you up for success.